Fulfilment Pro
Unify and Optimize Fulfilment – End to End
Increase order throughput, optimize store operations and improve customer satisfaction with an enterprise-grade, modular fulfilment platform that brings together ecommerce, picking and delivery to optimize the fulfilment life cycle.
The power of integrated fulfilment
Explore how Fulfilment Pro can help you scale ecommerce with technology and services that improve speed, availability and customer satisfaction. Without adding operational overhead.
Scale with efficiency
Fulfill orders more efficiently and without increased overhead, using proven technology that powers 50K+ retail associates.
Increase flexibility & order volume
Dynamically scale fulfilment options and capacity by seamlessly integrating with existing systems and vendors. Supporting 45M orders in 2025.
Deliver customer satisfaction
Improve fill rates and boost satisfaction by delivering more accurate, transparent and consistent experiences. Delivering a high average customer rating of 4.8/5.
Connect the entire fulfilment journey
Discover Fulfilment Pro’s suite of capabilities – powered by machine learning and designed specifically for grocery workflows.
Enterprise integrations for scale
Embed scalable, flexible order fulfilment solutions into retailer-owned ecommerce platforms. Unlocking scale with access to Instacart’s shopper network and more flexible fulfilment models through API integrations.
Unifying order orchestration
Unify operations across providers – aggregating order events to power a seamless, customer experience across every touchpoint. Picking and delivery orchestration solutions available as a compliment to picking software.
Powerful picking software
Enterprise-grade picking software powers more efficient in-store fulfilment – from planning through to hand-off. Used by ~600K Instacart shoppers, and now available for retailer teams to optimize labour, accuracy and satisfaction with a Picking App and Store Manager App.
Flexible solutions for any objective
Fulfilment Pro has a range of flexible fulfilment solutions, designed to support you as your digital grocery operations evolve.
Expand ecommerce with turnkey fulfilment
Launch pickup and delivery for owned-and-operated ecommerce using Fulfilment Pro’s modern, scalable tech stack and reliable service. This is best for new ecommerce retailers seeking a turnkey fulfilment solution.
Expand in-store pickup with delivery
Convert consumers with best-in-class same-day delivery, powered by picking software, checkout solutions and fulfilment services. This is best for retailers currently offering in-store pickup.
Scale your operations
Use orchestration, delivery software and analytics to improve labour utilization and grow across complex systems. This is best for retailers with complex, multi-channel operations.
Fulfilment Pro in the news
FAQs
What is Fulfilment Pro?
Fulfilment Pro is an enterprise-grade fulfilment platform purpose-built for grocery retail. It unifies ecommerce, picking and delivery into a single end-to-end system – giving retailers full operational control over their owned ecommerce programs while optimizing every stage of the fulfilment life cycle.
What kind of scale and complexity can Fulfilment Pro handle?
Fulfilment Pro is built on the same technology that powers Instacart Marketplace, with $1.6B (USD) in lifetime orders delivered. Our picking software supports ~600K Instacart Shoppers and 50K retail associates today. Retailers running owned ecommerce on Fulfilment Pro see a 97% fill rate and an average customer rating of 4.8 out of 5 – at grocery scale, across complex assortments and fulfilment models.
How does Fulfilment Pro protect customer experience at every touchpoint?
The platform is engineered around customer satisfaction, not just operational throughput. It delivers real-time order tracking, in-app shopper-to-customer communication, ML-powered substitutions that maintain satisfaction when items are unavailable, and computer vision validation that catches errors before orders leave the store. The result is a consistent, high-quality experience regardless of picking method or delivery model.
How does Fulfilment Pro fit into our existing technology ecosystem?
Fulfilment Pro connects to retailer-owned ecommerce platforms via the Connect API, enabling deep integration with existing systems. For retailers operating Storefront Pro, it deploys as a fully unified ecommerce and fulfilment stack. The platform is built to complement and extend your current infrastructure, not displace it.
How does deployment work across a large retail operation?
Fulfilment Pro is designed for the operational complexity of multi-location retailers. Capabilities can be scoped and sequenced to match your existing systems, fulfilment programs and rollout timeline – whether you're modernizing a single fulfilment model or standardizing operations across hundreds of locations.
Ready to get started?
Discover how the Instacart Enterprise platform can help you grow your grocery business.